Throne Room is a fashion brand where royal aesthetics meet modern everyday streetwear. The brand's design combines classical royal elements and imagery with modern layouts and typography treatment to fully express the brand's unique concept and values.
Branding & Identity | Creative Direction | Digital & Print Design
Confidence fit for royalty
Throne Room, where modern streetwear meets regal elegance. Founded by a visionary 'King', the fashion brand aims to empower wearers with a royal sense of confidence and elevate their style to new heights.
The Logo
The brand's logo is more than just a symbol – it's a throne, embodying regal confidence and empowerment. Inspired by royalty, it's designed to make the wearers feel like a king or queen in every outfit. Plus, it's a nod to the brand name with the letters 'T' and 'R' subtly woven in.
The Name
The dictionary defines Throne Room as "a chamber, usually containing a throne, used by a sovereign for audiences. A location of actual power or authority". Borrowing that meaning, the brand wants the wearers to embrace the confidence and authority that comes with every piece.
